One of the main aims of the disability movement is to change the structures of society and the attitudes of its members towards disabled people. But if people are to support your cause, they need to know you exist. The quickest and most effective way to make people aware of disability issues is to use the media.
Changing attitudes is difficult. But when disability issues are mentioned in newspapers and magazines, or on radio and television, they are going straight into people's homes, into their lives. Once there, even new and strange ideas start to sound more familiar and acceptable.
The media - newspapers, radio, television and advertising - have an enormous and increasing influence on they way almost every person on the planet views the world, their own and others' place in it. What we see, read and listen to mixes with our own direct experience to shape the way we think and feel about things. If, as disabled people, we wish to make changes in the way the non-disabled world thinks about us, we must make use of the mighty power of the media.
To download Resource Kit 1 click on one of the links below,